:root {
  --paper: #d6e5e3;
  --ink: #2d3319;
  --muted: #517664;
  --green: #9fd8cb;
  --line: rgba(45, 51, 25, 0.55);
  --grey: #cacfd6;
  --pad: clamp(1.35rem, 4.2vw, 4rem);
  --display: clamp(3.25rem, 7.2vw, 7.8rem);
  --heading: clamp(2.4rem, 5vw, 5.75rem);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "Inter", Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden;
}

a {
  color: inherit;
  text-decoration: none;
}

.icon-arrow {
  display: inline-block;
  width: 1em;
  height: 1em;
  flex-shrink: 0;
  vertical-align: -0.125em;
}

button {
  color: inherit;
  font: inherit;
}

.site-header {
  position: relative;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  padding: 4rem var(--pad) 1.4rem;
  border-bottom: 1px solid var(--ink);
}

.wordmark {
  display: block;
  font-size: clamp(4rem, 14.6vw, 17.5rem);
  font-weight: 600;
  letter-spacing: -0.085em;
  line-height: 0.72;
  white-space: nowrap;
}

.wordmark span {
  display: block;
}

.nav {
  position: absolute;
  top: 1.6rem;
  right: var(--pad);
  display: flex;
  align-items: center;
  gap: 1.7rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.78rem;
  text-transform: lowercase;
}

.nav a:not(.nav-contact) {
  position: relative;
}

.nav a:not(.nav-contact)::after {
  position: absolute;
  right: 0;
  bottom: -0.3rem;
  left: 0;
  height: 1px;
  background: var(--ink);
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 220ms ease;
}

.nav a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav-contact {
  display: flex;
  align-items: center;
  gap: 1.4rem;
  padding: 0.75rem 0.9rem;
  background: var(--ink);
  color: var(--paper);
  transition: background 180ms ease, color 180ms ease;
}

.nav-contact:hover {
  background: var(--green);
  color: var(--ink);
}

.menu-toggle,
.mobile-menu {
  display: none;
}

.section-pad {
  padding-right: var(--pad);
  padding-left: var(--pad);
}

.hero {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 2rem;
  min-height: 78vh;
  padding-top: clamp(4rem, 8vw, 8rem);
  padding-bottom: clamp(4rem, 8vw, 8rem);
  border-bottom: 1px solid var(--ink);
}

.hero-copy {
  grid-column: 1 / span 6;
}

.eyebrow {
  margin: 0 0 2rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.76rem;
  line-height: 1.3;
  text-transform: lowercase;
}

.status-dot {
  display: inline-block;
  width: 0.48rem;
  height: 0.48rem;
  margin-right: 0.55rem;
  border-radius: 50%;
  background: var(--green);
  box-shadow: 0 0 0 1px var(--ink);
  vertical-align: 0.05rem;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  margin-bottom: 0;
  font-weight: 400;
  letter-spacing: -0.06em;
  line-height: 0.94;
}

h1 {
  max-width: 9ch;
  font-size: var(--display);
}

.hero-intro {
  max-width: 29rem;
  margin: 2.2rem 0 2rem;
  font-size: clamp(1.15rem, 2vw, 1.7rem);
  letter-spacing: -0.03em;
  line-height: 1.25;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 1.2rem;
  padding-bottom: 0.35rem;
  border-bottom: 1px solid var(--ink);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.78rem;
}

.text-link span {
  transition: transform 180ms ease;
}

.text-link:hover span {
  transform: translateY(0.25rem);
}

.system-window {
  align-self: end;
  grid-column: 8 / -1;
  border: 1px solid var(--ink);
  box-shadow: 9px 9px 0 var(--ink);
}

.window-bar {
  display: flex;
  justify-content: space-between;
  padding: 0.65rem 0.8rem;
  border-bottom: 1px solid var(--ink);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.67rem;
}

.window-bar div {
  display: flex;
  gap: 0.3rem;
}

.window-bar i {
  width: 0.52rem;
  height: 0.52rem;
  border: 1px solid var(--ink);
  border-radius: 50%;
}

.window-body {
  padding: clamp(1rem, 2.5vw, 2rem);
  background-color: var(--grey);
  background-image: linear-gradient(rgba(45, 51, 25, 0.08) 1px, transparent 1px), linear-gradient(90deg, rgba(45, 51, 25, 0.08) 1px, transparent 1px);
  background-size: 22px 22px;
}

.terminal-line {
  display: grid;
  grid-template-columns: 2.5rem 1fr 1.35fr;
  gap: 0.5rem;
  align-items: center;
  padding: 1rem 0.75rem;
  border: 1px solid var(--ink);
  border-bottom: 0;
  background: var(--paper);
  font-family: "IBM Plex Mono", monospace;
  font-size: clamp(0.65rem, 1vw, 0.78rem);
}

.terminal-line span,
.terminal-line em {
  color: var(--ink);
  font-style: normal;
}

.terminal-line.active {
  background: var(--green);
}

.system-output {
  display: flex;
  flex-direction: column;
  gap: 0.45rem;
  padding: 2.5rem 1rem 0.8rem;
  border: 1px solid var(--ink);
  background: var(--muted);
  color: var(--paper);
  font-family: "IBM Plex Mono", monospace;
}

.system-output span {
  color: #fff;
  font-size: 0.66rem;
}

.system-output strong {
  font-size: clamp(1rem, 2vw, 1.45rem);
  font-weight: 400;
}

.cursor {
  display: inline-block;
  width: 0.65em;
  height: 1em;
  margin-left: 0.35rem;
  background: var(--green);
  vertical-align: -0.15em;
  animation: blink 1s steps(2) infinite;
}

@keyframes blink {
  50% { opacity: 0; }
}

.signal-strip {
  overflow: hidden;
  border-bottom: 1px solid var(--ink);
  background: var(--green);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.75rem;
  white-space: nowrap;
}

.ticker {
  display: flex;
  width: max-content;
  align-items: center;
  gap: 2.1rem;
  padding: 0.85rem 0;
  animation: ticker 28s linear infinite;
}

.ticker i {
  font-size: 0.5rem;
  font-style: normal;
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.services,
.work,
.proof,
.process,
.contact {
  padding-top: clamp(5rem, 10vw, 10rem);
  padding-bottom: clamp(5rem, 10vw, 10rem);
  border-bottom: 1px solid var(--ink);
}

.section-heading {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 2rem;
  margin-bottom: clamp(4rem, 7vw, 7rem);
}

.section-heading .eyebrow {
  grid-column: 1 / span 3;
}

.section-heading h2 {
  grid-column: 5 / -1;
  font-size: var(--heading);
}

.service-list {
  border-top: 1px solid var(--ink);
}

.service-row {
  display: grid;
  grid-template-columns: 0.7fr 3fr 4fr 0.4fr;
  gap: 2rem;
  align-items: start;
  padding: 2rem 0;
  border-bottom: 1px solid var(--ink);
  transition: padding 220ms ease, background 220ms ease;
}

.service-row:hover {
  margin: 0 calc(var(--pad) * -1);
  padding-right: var(--pad);
  padding-left: var(--pad);
  background: var(--green);
}

.service-number,
.service-row p {
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.75rem;
  line-height: 1.55;
}

.service-row h3 {
  margin-bottom: 0;
  font-size: clamp(1.45rem, 2.5vw, 2.45rem);
  font-weight: 400;
  letter-spacing: -0.04em;
}

.service-row p {
  max-width: 35rem;
  margin-bottom: 0;
}

.service-arrow {
  justify-self: end;
  font-size: 1.25rem;
  transition: transform 180ms ease;
}

.service-row:hover .service-arrow {
  transform: translate(0.25rem, -0.25rem);
}

.work {
  background: var(--grey);
}

.split-heading > div {
  display: contents;
}

.split-heading > p {
  align-self: end;
  grid-column: 10 / -1;
  margin: 0;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.75rem;
  line-height: 1.55;
}

.split-heading h2 {
  grid-column: 4 / span 6;
}

.project-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  border: 1px solid var(--ink);
  background: var(--ink);
}

.project-card {
  background: var(--grey);
}

.project-visual {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: clamp(23rem, 42vw, 39rem);
  overflow: hidden;
  border-bottom: 1px solid var(--ink);
}

.project-index {
  position: absolute;
  top: 1.2rem;
  left: 1.2rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.7rem;
}

.visual-commerce {
  background: var(--ink);
}

.visual-commerce .project-index {
  color: var(--paper);
}

.mini-browser {
  width: 70%;
  border: 1px solid var(--paper);
  background: var(--paper);
  box-shadow: 2rem 2rem 0 rgba(159, 216, 203, 0.9);
  transform: rotate(-4deg);
  transition: transform 500ms cubic-bezier(0.2, 0.8, 0.2, 1);
}

.project-card:hover .mini-browser {
  transform: rotate(0) scale(1.04);
}

.mini-top {
  display: flex;
  gap: 0.3rem;
  padding: 0.6rem;
  border-bottom: 1px solid var(--ink);
}

.mini-top span {
  width: 0.5rem;
  height: 0.5rem;
  border: 1px solid var(--ink);
  border-radius: 50%;
}

.store-layout {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.6rem;
  padding: 1.5rem;
}

.store-layout b {
  grid-column: 1 / -1;
  padding-bottom: 1.2rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: clamp(1rem, 2.6vw, 2.25rem);
  letter-spacing: -0.055em;
}

.store-layout i {
  display: block;
  aspect-ratio: 1.4;
  border: 1px solid var(--ink);
  background: var(--grey);
}

.store-layout i:last-child {
  grid-column: 1 / -1;
  aspect-ratio: 5;
  background: var(--green);
}

.visual-data {
  background: var(--green);
}

.data-panel {
  width: 72%;
  padding: clamp(1.3rem, 3vw, 2.5rem);
  border: 1px solid var(--ink);
  background: var(--paper);
  box-shadow: -1.5rem 1.5rem 0 var(--ink);
  transition: transform 400ms ease;
}

.project-card:hover .data-panel {
  transform: translate(0.5rem, -0.5rem);
}

.data-panel p {
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.68rem;
}

.data-panel strong {
  display: block;
  font-size: clamp(2rem, 4.4vw, 4.5rem);
  font-weight: 400;
  letter-spacing: -0.06em;
}

.channel-list {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
  margin-top: clamp(2.5rem, 6vw, 5rem);
  padding-top: 1rem;
  border-top: 1px solid var(--ink);
}

.channel-list span {
  padding: 0.55rem 0.7rem;
  border: 1px solid var(--ink);
  font-family: "IBM Plex Mono", monospace;
  font-size: clamp(0.65rem, 1vw, 0.75rem);
}

.data-panel svg {
  width: 100%;
  margin-top: 2.5rem;
  overflow: visible;
}

.data-panel path {
  fill: none;
  stroke: var(--ink);
  stroke-width: 2;
  stroke-dasharray: 520;
  stroke-dashoffset: 520;
  transition: stroke-dashoffset 1.2s ease;
}

.project-card:hover .data-panel path,
.project-card.is-visible .data-panel path {
  stroke-dashoffset: 0;
}

.project-meta {
  min-height: 9.5rem;
  padding: 1.5rem;
}

.project-meta div {
  display: flex;
  align-items: baseline;
}

.project-meta h3 {
  margin-bottom: 1.5rem;
  font-size: clamp(1.4rem, 2.2vw, 2rem);
  font-weight: 400;
  letter-spacing: -0.04em;
}

.project-meta p {
  margin-bottom: 0;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.7rem;
}

.proof {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 2rem;
}

.proof-intro {
  grid-column: 1 / span 5;
}

.proof-intro h2 {
  margin-bottom: 2.5rem;
  font-size: var(--heading);
}

.proof-intro > p:last-child {
  max-width: 28rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.78rem;
  line-height: 1.6;
}

.metrics {
  display: grid;
  align-self: end;
  grid-column: 7 / -1;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--ink);
}

.metric {
  display: flex;
  min-height: 13rem;
  flex-direction: column;
  justify-content: space-between;
  padding: 1.2rem;
  border-right: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.metric strong {
  font-size: clamp(3rem, 6vw, 6rem);
  font-weight: 400;
  letter-spacing: -0.07em;
}

.metric span {
  max-width: 10rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.7rem;
  line-height: 1.45;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 2rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.process-step {
  padding-top: 1.5rem;
  border-top: 1px solid var(--ink);
}

.process-number {
  display: block;
  margin-bottom: 2.5rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.75rem;
}

.process-step h3 {
  margin-bottom: 1.2rem;
  font-size: clamp(1.45rem, 2.5vw, 2.45rem);
  font-weight: 400;
  letter-spacing: -0.04em;
}

.process-step p {
  max-width: 32rem;
  margin-bottom: 0;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.78rem;
  line-height: 1.6;
}

.process-cta {
  margin-top: 3rem;
}

.principles {
  border-top: 0;
}

.principle-row {
  display: grid;
  grid-template-columns: 1fr 4fr 5fr auto;
  gap: 2rem;
  align-items: center;
  padding: 2rem var(--pad);
  border-bottom: 1px solid var(--ink);
  transition: background 180ms ease;
}

.principle-row:hover {
  background: var(--green);
}

.principle-row span,
.principle-row p {
  margin: 0;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.73rem;
}

.principle-row strong {
  font-size: clamp(1.35rem, 2.2vw, 2.2rem);
  font-weight: 400;
  letter-spacing: -0.04em;
}

.principle-row i {
  font-size: 1.25rem;
  font-style: normal;
  transition: transform 180ms ease;
}

.principle-row:hover i {
  transform: translate(0.25rem, -0.25rem);
}

.contact {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 2rem;
  background: var(--green);
}

.contact-copy {
  grid-column: 1 / span 8;
}

.contact h2 {
  max-width: 10ch;
  font-size: var(--display);
}

.contact-button {
  display: flex;
  align-self: end;
  grid-column: 9 / -1;
  justify-content: space-between;
  padding: 1.15rem;
  border: 1px solid var(--ink);
  background: var(--paper);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.75rem;
  transition: background 180ms ease, color 180ms ease, transform 180ms ease;
}

.contact-button i {
  font-size: 1.2rem;
  font-style: normal;
}

.contact-button:hover {
  background: var(--ink);
  color: var(--paper);
  transform: translate(-0.35rem, -0.35rem);
  box-shadow: 0.35rem 0.35rem 0 var(--paper);
}

.footer {
  padding-top: 3rem;
  padding-bottom: 1.5rem;
  background: var(--ink);
  color: var(--paper);
}

.footer-brand {
  margin-bottom: 5rem;
  font-size: clamp(3.6rem, 12vw, 14rem);
  font-weight: 600;
  letter-spacing: -0.085em;
  line-height: 0.85;
}

.footer-links {
  display: grid;
  grid-template-columns: repeat(2, minmax(10rem, 17rem));
  justify-content: end;
  gap: 3rem;
  margin-bottom: 5rem;
}

.footer-links div {
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.footer-links span,
.footer-bottom {
  color: var(--grey);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.67rem;
}

.footer-links span {
  margin-bottom: 0.6rem;
}

.footer-links a {
  width: fit-content;
  padding-bottom: 0.15rem;
  border-bottom: 1px solid transparent;
  font-size: 0.87rem;
}

.footer-links a:hover {
  border-color: var(--green);
  color: var(--green);
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  padding-top: 1rem;
  border-top: 1px solid var(--muted);
}

.footer-bottom a:hover {
  color: var(--green);
}

.reveal {
  transition: opacity 700ms ease, transform 700ms cubic-bezier(0.2, 0.8, 0.2, 1);
}

.reveal.reveal-pending {
  opacity: 0;
  transform: translateY(2rem);
}

.reveal.reveal-pending.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 900px) {
  .process-steps {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .process-number {
    margin-bottom: 1.5rem;
  }

  .site-header {
    display: flex;
    align-items: flex-end;
    padding-top: 2.8rem;
    padding-bottom: 1rem;
  }

  .wordmark {
    font-size: 14.3vw;
    line-height: 0.72;
  }

  .nav {
    display: none;
  }

  .menu-toggle {
    position: absolute;
    top: 1.1rem;
    right: var(--pad);
    z-index: 20;
    display: flex;
    align-items: center;
    gap: 0.7rem;
    padding: 0;
    border: 0;
    background: transparent;
    font-family: "IBM Plex Mono", monospace;
    font-size: 0.72rem;
    cursor: pointer;
  }

  .menu-icon {
    position: relative;
    width: 1.2rem;
    height: 0.7rem;
    border-top: 1px solid;
    border-bottom: 1px solid;
  }

  .menu-open .menu-icon {
    height: 1px;
    border-bottom: 0;
    transform: rotate(45deg);
  }

  .menu-open .menu-icon::after {
    position: absolute;
    width: 100%;
    border-top: 1px solid;
    content: "";
    transform: rotate(90deg);
  }

  .mobile-menu {
    position: fixed;
    inset: 0;
    z-index: 10;
    display: flex;
    padding: 7rem var(--pad) 2rem;
    flex-direction: column;
    background: var(--green);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-1rem);
    transition: opacity 220ms ease, transform 220ms ease;
  }

  .mobile-menu a {
    padding: 1.2rem 0;
    border-bottom: 1px solid var(--ink);
    font-size: clamp(2rem, 9vw, 4rem);
    letter-spacing: -0.06em;
  }

  .menu-open .mobile-menu {
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0);
  }

  .hero {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .hero-copy,
  .system-window {
    grid-column: 1;
  }

  .system-window {
    width: min(100%, 38rem);
    margin-top: 3rem;
    justify-self: end;
  }

  .section-heading,
  .proof,
  .contact {
    grid-template-columns: 1fr;
  }

  .section-heading .eyebrow,
  .section-heading h2,
  .split-heading h2,
  .split-heading > p,
  .proof-intro,
  .metrics,
  .contact-copy,
  .contact-button {
    grid-column: 1;
  }

  .split-heading > p {
    max-width: 28rem;
    margin-top: 2rem;
  }

  .project-grid {
    grid-template-columns: 1fr;
  }

  .proof-intro {
    margin-bottom: 3rem;
  }

  .contact-button {
    width: min(100%, 28rem);
    margin-top: 3rem;
  }
}

@media (max-width: 640px) {
  :root {
    --display: clamp(3.25rem, 17vw, 5.5rem);
    --heading: clamp(2.65rem, 13vw, 4.8rem);
  }

  .wordmark {
    font-size: 13.9vw;
  }

  .hero {
    padding-top: 4rem;
    padding-bottom: 4.5rem;
  }

  .hero-copy h1 {
    max-width: 10ch;
  }

  .terminal-line {
    grid-template-columns: 1.8rem 1fr;
  }

  .terminal-line em {
    display: none;
  }

  .section-heading {
    display: block;
    margin-bottom: 3.5rem;
  }

  .section-heading .eyebrow {
    margin-bottom: 2.5rem;
  }

  .service-row {
    grid-template-columns: 2rem 1fr auto;
    gap: 0.7rem;
  }

  .service-row p {
    grid-column: 2 / -1;
    margin-top: 0.7rem;
  }

  .service-arrow {
    grid-column: 3;
    grid-row: 1;
  }

  .service-row:hover {
    margin: 0;
    padding-right: 0;
    padding-left: 0;
    background: transparent;
  }

  .project-visual {
    min-height: 22rem;
  }

  .metrics {
    grid-template-columns: 1fr;
  }

  .metric {
    min-height: 10rem;
  }

  .principle-row {
    grid-template-columns: 2rem 1fr auto;
    gap: 0.7rem;
    align-items: start;
  }

  .principle-row p {
    grid-column: 2 / -1;
  }

  .principle-row i {
    grid-column: 3;
    grid-row: 1;
    justify-self: end;
  }

  .footer-links {
    grid-template-columns: 1fr;
    justify-content: start;
  }

  .footer-bottom {
    flex-direction: column;
    gap: 0.7rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
  .reveal.reveal-pending { opacity: 1; transform: none; }
}